Are so-called 'organic' mattresses a gimmick?

It’s really easy to view words like ‘all-natural’ and ‘organic’ as cheap marketing terms, especially when it comes to mattresses.

But it turns out that (in at least some cases) they might actually be legit.

We tested out one brand that heavily advertises it’s ‘all-natural’ materials - the Birch Natural.

Based on our hands-on performance tests, we found that the mattress is…